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How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business. The creating success series of books... With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.
The family vacation has been portrayed in many ways. From National Lampoon's "Vacation" showing the trials and tribulations of the Griswold family trying to get to "Wally World" to "The Great Outdoors" with John Candy and his family renting out a cabin in the woods only to encounter a meddling bear. Family vacations in the media seem to be one thing going wrong after another. But in real life, the family vacation is a time to bond together as a family unit and enjoy newfound times of closeness while exploring new adventures and locales. The memories you can make on these vacations will stay with you for years and give your children special moments they'll treasure forever. You can choose to drive cross country and see the quirky roadside attractions such as the largest ball of yarn or the corn museum. Some don't look at this as a true vacation. After all, being stuck in a car for the majority of the trip can breed some real family strife! You could also book a family cruise or fly to Mexico to spend time at a resort, but this can get pricey, and with all the activities they have for children, some parents fear the bonding they were looking forward to won't happen. For the family on a budget, the notion of a memorable and fun-filled vacation may seem out of reach. That's simply not true, however. There are many, many ways you can have a terrific family vacation while on a budget. You don't have to sacrifice fun because of lack of money. There are all kinds of vacations that can be had within almost every budget. While traveling is good for the economy and for your soul, it can be hard on your wallet. In fact, AAA estimates that a family of four should budget at least $244 per day for meals, lodging and automobile travel costs. And that figure doesn't include the staple of family vacations' entertainment. As usual, the best way to keep the costs down is to plan ahead and make informed decisions. But how do you start? You start with family input, a survey of your resources, and a well-thought out plan. We'll not only show you how to do that easily, but we'll also give you all kinds of ideas for family vacations and ways that you can make them affordable and fun! Always dreamed of going to Disney World? You can! Think the Caribbean is out of reach? It's not! We've compiled the advice and suggestions from many vacation experts and added some of our own experiences as well to give you this comprehensive guide to taking a family vacation on a budget! We'll show you different ways to save money on airfare, hotels, transportation, and eating. We'll also give you some great specific ideas for family vacations that won't break the bank along with some suggestions to help you save money and time in general while on your family getaway. Whether it's a summer trip, spring break jaunt, or wintering in the tropics, you'll be able to plan your dream vacation without breaking the bank. You'll get maximum fun without sacrificing every penny of your hard earned dollars and you may even come back with a little extra to save for that next vacation! What are you waiting for? Read on and enjoy your ebook "VACATION PLANNING (ON A BUDGET)!"
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This book investigates the cloud-based techniques of content distribution mainly for mobile Internet. It starts with hot topics such as cellular traffic optimization and video content delivery. By integrating the cloud scheme, it further tackles issues of traffic-saving, energy-efficient, high-speed, and delay-tolerant content delivery with regard to mobile Internet. It covers both theoretical algorithms and their real-world system implementations. In particular, various well-known cloud platforms such as Baidu TrafficGuard, Tencent QQXuanfeng, Google Drive, Microsoft OneDrive, and Dropbox are elaborated respectively in the book. Lastly, it includes an educational and experimental cloud computing platform allowing public access, which benefits researchers, practitioners, and developers in the field of cloud computing/storage and mobile Internet. Throughout the book there are helpful and practical tips on setting up cloud systems that readers can easily follow.
This timely second edition of Power Plant Construction Management: A Survival Guide is revised and updated to include new technologies, evolving regulations, and the changing power generation mix between gas and coal plants. Hessler expands upon the first edition and provides a thorough plan for managing the financials of building a power plant. He covers the entire process from preplanning to contingency planning to the business of on-site construction management. The book includes checklists, guidelines, photos, and examples that serve as useful tools in the decision-making process. With a focus on finances, management skills, regulations, technology, and much more, this book is a must read for anyone with a stake in the power plant construction process. Features of the 2nd Edition* New examples of the shifting power generation mix* Updated data on technology trends* Guidance on how to pursue and ensure a manageable contract* Construction management and financial awareness tools* Risk management and the"Deadly Dozen"* Managing with technology
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