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How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business. The creating success series of books... With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.
Lonely Planet: The world's leading travel guide publisher*
A journey through the best cities in the world. This mini edition transforms Lonely Planet's bestselling The Cities Book from essential coffee-table tome to constant bedside companion. The full-colour edition highlights the clamour and throng of our favourite urban landscapes. Filled with breathtaking photography, perfect for the armchair traveller.
Authors : Written and researched by Lonely Planet.
About Lonely Planet : Started in 1973, Lonely Planet has become the world's leading travel guide publisher with guidebooks to every destination on the planet, as well as an award-winning website, a suite of mobile and digital travel products, and a dedicated traveller community. Lonely Planet's mission is to enable curious travellers to experience the world and to truly get to the heart of the places where they travel.
TripAdvisor Travellers' Choice Awards 2012 and 2013 winner in Favorite Travel Guide category
'Lonely Planet guides are, quite simply, like no other.' - New York Times
'Lonely Planet. It's on everyone's bookshelves; it's in every traveller's hands. It's on mobile phones. It's on the Internet. It's everywhere, and it's telling entire generations of people how to travel the world.' - Fairfax Media (Australia)
*#1 in the world market share - source: Nielsen Bookscan. Australia, UK and USA. March 2012-January 2013
This volume contributes to a better understanding of the relationship between migration, vulnerability and resilience associated with flooding across diverse environmental, social and policy contexts in Southeast Asia. It challenges simple analyses of flooding as a singular driver of migration, and instead considers the ways in which floods figure in migration-based livelihoods and amongst already mobile populations.
The book sets out a conceptual framework based on a 'mobile political ecology' in which particular attention is paid to the multi-dimensionality, temporalities and geographies of vulnerability. Rather than simply emphasizing the capacities (or lack thereof) of individuals and households, the focus is on identifying factors that instigate, manage and perpetuate vulnerable populations and places: these include the socio-political dynamics of floods, flood hazards and risky environments, migration and migrant-based livelihoods, and the policy environments through which all of these take shape.
The book is organised around a series of tightly-argued empirical case studies from countries in the ASEAN region, where lives are marked by mobility and by floods associated with the region's monsoonal climate. Specifically, these include Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Thailand and Vietnam. Together, the chapters highlight critical policy questions around the governance of migration, institutionalized disaster response strategies and broader development agendas.
This title helps you how to create a beautiful garden with versatile perennials, shown in more than 100 photographs. It includes inspirational ideas for using these highly popular plants in a variety of garden styles, such as formal, informal, cottage, wildflower and contemporary. It features perennials that provide both hot and cool visual interest, as well as plants for different locations around the garden, from herbaceous borders to containers. It includes practical advice on growing from seed, taking cuttings, watering, feeding, weeding, deadheading and staking, as well as useful reference charts providing plant descriptions and a guide to perennials' common names. It is difficult to imagine a garden without perennials, with the diverse colorations and scents of their flowers, as well as the wonderful shapes and textures of their foliage. This handy guide describes ways to use perennials effectively within different garden styles, and is brimming with suggestions for using them to their best advantage in bold or subtle schemes. It covers a wide range of common garden plants, such as aquilegia, clematis, lilies and verbena, and also contains advice on how to plant for year-round displays, with tips for sowing, planting and maintenance. It is an invaluable guide for gardeners interested in creating permanent planting combinations.
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