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How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business. The creating success series of books... With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.
THE UPDATED DEFINITIVE REFERENCE ON MEDICAL AND DENTAL OFFICE DESIGN
Medical and Dental Space Planning is an indispensable guide to the myriad of details that make a medical or dental practice efficient and productive. The unique needs of more than thirty specialties, as well as primary care, are explained in the context of new technology and the many regulatory and compliance issues influencing design. Concepts are also presented for ambulatory surgical centers, diagnostic imaging, clinical laboratories, breast care clinics, endoscopy centers, community health centers, radiation oncology, and single-specialty and multispecialty group practices and clinics. A thorough review of the latest dental technology and many creative space plans and design ideas for each dental specialty will be of interest to both dentists and design professionals. Important topics like infection control are top of mind, influencing every aspect of dental office design.
An "inside look" at what goes on in each specialist's office will familiarize readers with medical and dental procedures, how they are executed, and the types of equipment used. Technology has radically impacted medical and dental practice: digital radiography, electronic health records, mobile health devices, point-of-care diagnostic testing, digital diagnostic instrumentation, CAD/CAM systems for digital dental impressions and milling of restorations in the dentist's office, portable handheld X-ray, and 3D cone beam computed tomography for dentists all have major implications for facility design.
The influence of the Affordable Care Act is transforming primary care from volume-based to value-based, which has an impact on the design of facilities, resulting in team collaboration spaces, larger consultative examination/assessment rooms, and accommodation for multidisciplinary practitioners who proactively manage patient care, often in a patient-centered medical home context.
The wealth of information in this book is organized to make it easy to use and practical. Program tables accompany each medical and dental specialty to help the designer compute the number and sizes of required rooms and total square footage for each practice. This handy reference can be used during interviews for a "reality check" on a client's program or during space planning. Other features, for example, help untangle the web of compliance and code issues governing office-based surgery.
Illustrated with more than 600 photographs and drawings, Medical and Dental Space Planning is an essential tool for interior designers and architects as well as dentists, physicians, and practice management consultants.
The family vacation has been portrayed in many ways. From National Lampoon's "Vacation" showing the trials and tribulations of the Griswold family trying to get to "Wally World" to "The Great Outdoors" with John Candy and his family renting out a cabin in the woods only to encounter a meddling bear. Family vacations in the media seem to be one thing going wrong after another. But in real life, the family vacation is a time to bond together as a family unit and enjoy newfound times of closeness while exploring new adventures and locales. The memories you can make on these vacations will stay with you for years and give your children special moments they'll treasure forever. You can choose to drive cross country and see the quirky roadside attractions such as the largest ball of yarn or the corn museum. Some don't look at this as a true vacation. After all, being stuck in a car for the majority of the trip can breed some real family strife! You could also book a family cruise or fly to Mexico to spend time at a resort, but this can get pricey, and with all the activities they have for children, some parents fear the bonding they were looking forward to won't happen. For the family on a budget, the notion of a memorable and fun-filled vacation may seem out of reach. That's simply not true, however. There are many, many ways you can have a terrific family vacation while on a budget. You don't have to sacrifice fun because of lack of money. There are all kinds of vacations that can be had within almost every budget. While traveling is good for the economy and for your soul, it can be hard on your wallet. In fact, AAA estimates that a family of four should budget at least $244 per day for meals, lodging and automobile travel costs. And that figure doesn't include the staple of family vacations' entertainment. As usual, the best way to keep the costs down is to plan ahead and make informed decisions. But how do you start? You start with family input, a survey of your resources, and a well-thought out plan. We'll not only show you how to do that easily, but we'll also give you all kinds of ideas for family vacations and ways that you can make them affordable and fun! Always dreamed of going to Disney World? You can! Think the Caribbean is out of reach? It's not! We've compiled the advice and suggestions from many vacation experts and added some of our own experiences as well to give you this comprehensive guide to taking a family vacation on a budget! We'll show you different ways to save money on airfare, hotels, transportation, and eating. We'll also give you some great specific ideas for family vacations that won't break the bank along with some suggestions to help you save money and time in general while on your family getaway. Whether it's a summer trip, spring break jaunt, or wintering in the tropics, you'll be able to plan your dream vacation without breaking the bank. You'll get maximum fun without sacrificing every penny of your hard earned dollars and you may even come back with a little extra to save for that next vacation! What are you waiting for? Read on and enjoy your ebook "VACATION PLANNING (ON A BUDGET)!"
This volume contributes to a better understanding of the relationship between migration, vulnerability and resilience associated with flooding across diverse environmental, social and policy contexts in Southeast Asia. It challenges simple analyses of flooding as a singular driver of migration, and instead considers the ways in which floods figure in migration-based livelihoods and amongst already mobile populations.
The book sets out a conceptual framework based on a 'mobile political ecology' in which particular attention is paid to the multi-dimensionality, temporalities and geographies of vulnerability. Rather than simply emphasizing the capacities (or lack thereof) of individuals and households, the focus is on identifying factors that instigate, manage and perpetuate vulnerable populations and places: these include the socio-political dynamics of floods, flood hazards and risky environments, migration and migrant-based livelihoods, and the policy environments through which all of these take shape.
The book is organised around a series of tightly-argued empirical case studies from countries in the ASEAN region, where lives are marked by mobility and by floods associated with the region's monsoonal climate. Specifically, these include Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Thailand and Vietnam. Together, the chapters highlight critical policy questions around the governance of migration, institutionalized disaster response strategies and broader development agendas.
The Australian Space Military is on high alert, having received news of a large body that has entered the Solar System and remained at their vibrational level. The planet is full of aliens and Brigadier Hazelnutcoffee knows that if it comes down to a fight, there's really no contest. The only way is diplomacy and Haze decides to activate one of the 'Specials', aka Homo Galacticus. Ida, though, is unaware of her special skills. She is sitting alone on her bunk bed in Sydney, pondering her life, hoping for some dramatic change to take her from her studies and work. She hardly expects to be rushed off to a secret Australian IFO base under the Northern Territory to help them operate one of their ships, with the intention of visiting a planet parked near Uranus. That was not on her schedule for today. She isn't expecting aliens to contact her telepathically, either. She is only 16, after all. After meeting the aliens on their 1600km spacecraft they discover there is a bigger threat. Another planet has arrived on the other side of the sun. A planet that has begun absorbing the sun's energy. With the sun's output changing, freak weather conditions start becoming more common on Earth. Hurricanes, tornadoes, typhoons and more. If the weather conditions continue to increase in severity, the human race may not survive. Why are the aliens here? How can the disasters on Earth be prevented? And why is the other planet drawing dark gravity energy from Sol? Find out more in Ida and the Planet Invasion. Book #1 in the Galactic Missions Series.
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